Cosmoderm Beauty Market Pop-Up at Mydin

Your One-Stop Shop for Beauty.

A colourful, market-inspired roadshow where beauty meets the grocery aisle. Activated nationwide including East Malaysia, the campaign was sales-driven and received good responses from local consumers.

Shoppers were invited to join the “Know Your Skin Type” station to enjoy FREE skin analysis and redeeming fresh popcorn as a fun reward upon purchase. Visitors explored a supermarket-style setup complete with aisles, baskets, and product “ingredient labels,”building their own beauty grocery list based on skin needs — turning skincare discovery into a fun, UGC-oriented roadshow.