gutC Prebiotic Soda In-Store Roadshow

A nationwide in-store roadshow was launched to promote gutC Prebiotic Soda across leading grocery trade outlets. A life-sized product packshot was creatively transformed into an interactive sampling counter, capturing attention and driving product trials.

To enhance consumer engagement, a wire buzzer challenge was introduced to illustrate the digestive gut process in an entertaining and educational manner. Complementing this, a choreographed jingle dance activity set before a wavy distortion mirror, designed to mimic the shape of the gut, offered a lively, memorable experience that encouraged participation and social media sharing.